Know the risks before using artificial intelligence (AI) tools in real estate
Many of us have heard of the “wonders” of ChatGPT and other artificial intelligence (AI) tools being touted as tools for improving productivity and effortless communication.
While there may be a place for AI tools in some aspects of your work, the current reality is that they’re a long way from being reliable and safe enough to do the substantive work of real estate, such as producing contracts or marketing materials. If you’re going to use them, you need to understand their limitations and how to use them without putting yourself, and your reputation, at risk.
The output can appear polished and convincing on the surface, but there are plenty of documented instances where the content produced has turned out to be wrong, biased, or even what’s known as “hallucinatory.”
Check out the Guidelines for AI tool use here.
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